Why Human-Centered Data Analytics Matters More Than Ever

This week’s good read by Rashi Desai speaks from our hearts: “We live in an era where being data-driven has become a badge of credibility. Organizations proudly talk about the dashboards, AI strategies, predictive models, and automation they have invested and reaped benefits from. […] And yet, despite the unprecedented access to the quality and quantity of data, a vast majority of analytics and AI initiatives do not make it to production or can’t make a lasting impact.”

Yes! The driver for data-driven business is NOT data BUT humans!

“In this day and age of machines taking over our decision-making capabilities, the problem isn’t a lack of data, talent, or tooling – it’s the human that we are starting to forget to talk to.”

Based on this insight, +10 years ago we developed our collaborative method of Data & AI Business Design to enable companies in creating value-oriented, human-centric, and data-driven strategies and solutions. The method consists of three phases: Business Understanding, User Understanding, and Data Understanding, because:

“At its core, human-centered Data Analytics means designing models and metrics with the end-user in mind, not just the business KPI.”

Learn more about Human-Centered Data Analytics:

👉 https://towardsdatascience.com/why-human-centered-data-analytics-matters-more-than-ever/