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    Get Your Miro Template AI Accelerated

    At Datentreiber, we’re convinced the future isn’t in generative or agentic AI, but in collaborative AI. Humans and machines working together and complementing each other.…

    martin
    Martin Szugat 22 April, 2026
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    Beyond the Hype: Unlocking Value from the AI Revolution

    We are riding the 🏄 AI wave but don’t progress with the 💸 business: “80 percent of companies report using the latest generation of AI,…

    martin
    Martin Szugat 21 April, 2026
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    AI Won’t Replace Your Responsibility

    “Responsibility is the most important ability that a person can possess.”—John C. Maxwell Our Weekend Food for Thought: AI automates every capability, but it takes…

    martin
    Martin Szugat 17 April, 2026
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    Played AI to Win the Marketing

    How to use AI to win the customers? We answered this question in a fun way last week in Athens at the AI in Marketing Conference…

    martin
    Martin Szugat 15 April, 2026
    0 Comments

    Build Or Buy AI Agents: Why This Choice Matters More Than You Think

    Strategy is about choices. AI strategy is about technological choices: “For most organizations, the question about AI agents is no longer whether to use them.…

    martin
    Martin Szugat 14 April, 2026
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    Build on TOP of TOP

    “You don’t build a business. You build people, and then people build the business.”—Zig Ziglar In our Data & AI Business Framework, we emphasize that…

    martin
    Martin Szugat 10 April, 2026
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    StartUp Thinking and Data & AI Strategies

    What has StartUp Thinking and Data & AI Strategies in common? Steve Blank’s Lean LaunchPad completely flips how startups are traditionally built. Instead of writing a long…

    georg-arens
    Georg Arens 9 April, 2026
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    Why AI Efficiency May Be Making Your Organization More Fragile

    Think about it! “The productivity gains from AI tools are undeniable. […] But […] you might want to ask yourself a harder question: Are we building…

    martin
    Martin Szugat 7 April, 2026
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    Hot Air Rises.

    HOT AIR RISES—Ever wondered why those who always have answers to everything rise to the top, while those who ask the right questions remain at…

    martin
    Martin Szugat 3 April, 2026
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    Playing AI to Win the Marketing

    Our Miroverse template family has grown, and our popular game “Playing AI to Win the Business” has a little sister: “Playing AI to Win the…

    martin
    Martin Szugat 2 April, 2026
    0 Comments

    Shifting Left – Evolution of Data Quality and Consumer Satisfaction

    What does “treating data as an asset” actually mean? ‘In today’s data-driven world, data has evolved from a mere byproduct to the very essence of…

    martin
    Martin Szugat 31 March, 2026
    0 Comments

    Newsletter March: Collaborative AI

    Generative AI, Agentic AI… what’s next? At Datentreiber, we believe it’s Collaborative AI. Because human creativity and empathy, combined with the analytical and synthetic power…

    martin
    Martin Szugat 30 March, 2026
    0 Comments

    Talk2Earth about the Strait of Hormuz

    The Strait of Hormuz is everywhere in the news right now. But is it actually closed?Let’s Talk2Earth: just prompt something like “Show me the ship…

    benjamin
    Benjamin di Lorenzo 26 March, 2026
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    AI Accelerated: Playing AI to Win the Business

    AI accelerates AI. To demonstrate in a playful way how AI can help win business, we developed the collaborative game “Playing AI to Win the…

    martin
    Martin Szugat 25 March, 2026
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    Why 84% of AI projects fail—and it’s not the technology

    Blame the manager, not the developer: “84% of AI implementation failures are leadership-driven, not technical.” Because: “50% of the top barriers are about human behavior,…

    martin
    Martin Szugat 24 March, 2026
    0 Comments

    Watch Strategy-as-Software in Action

    If you missed out our last Lunch & Learn, we have a recording for you from the session. We discussed how AI could orchestrate the…

    georg-arens
    Georg Arens 23 March, 2026
    0 Comments

    AI Is All You Need

    If AI is the solution to all problems, what exactly is the problem? Food for thought over the weekend: “Whenever a theory appears to you…

    martin
    Martin Szugat 20 March, 2026
    0 Comments

    Lean Data & AI Marketing Strategy Workshop

    When AI makes everything possible for everyone, it becomes crucial to do the right thing at the right time in order to stay competitive. In…

    martin
    Martin Szugat 18 March, 2026
    0 Comments

    Why Your Company Needs a Chief Data, Analytics, and AI Officer

    Our favorite question from customers: where should CAIO be placed (in the org chart)? Our standard answer: nowhere. Your company does NOT need a Chief…

    martin
    Martin Szugat 17 March, 2026
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    Theorizing about AI in Practice

    What’s your theory (aka weekend thought) why AI works in theory but not in practice? “In theory, theory and practice are the same. In practice,…

    martin
    Martin Szugat 13 March, 2026
    0 Comments
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