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    Flow Engineering: From Value Stream Mapping to Effective Action

    We have been doing it for many years without realizing it: flow engineering. The book of the same name by Steve Pereira and Andrew Davis…

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    Martin Szugat 11 December, 2025
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    Team OKR

    Team OKRs in Action

    How to link operations with strategic vision? 👉 OKR. It stands for Objectives and Key Results. There are Company OKRs, Team OKR, and Personal OKR.…

    martin
    Martin Szugat 9 December, 2025
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    Jobs to be done.

    “Once upon a time, there were four people named Everybody, Somebody, Anybody, and Nobody. Whenever there was an important job to be done, Everybody was…

    martin
    Martin Szugat 5 December, 2025
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    The Real AI Bottleneck Is Organizational Reinvention, Not Computing Power

    In my many lectures, trainings, and workshops on AI strategy & transformation, I repeatedly return to a topic that is not on the agenda: design…

    martin
    Martin Szugat 2 December, 2025
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    Speaking of strategic planning …

    “Everybody has a plan until they get punched in the mouth.” —Mike Tyson

    martin
    Martin Szugat 28 November, 2025
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    ML = AI?

    At Machine Learning Week Europe, I surprisingly had several conversations about whether “machine learning” was still the right name for the conference, because of the…

    martin
    Martin Szugat 27 November, 2025
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    Data Sanity in an AI World: How to Drive Real Business Value

    To the point: “The central paradox of the current AI boom is our obsession with results while neglecting the source.”—Data sources drive AI results! There…

    martin
    Martin Szugat 26 November, 2025
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    The Perfect Strategy

    “The best strategy is useless without people to execute it.” —Mike Duke

    martin
    Martin Szugat 21 November, 2025
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    Agentic Design Patterns: A Hands-On Guide to Building Intelligent Systems

    AI is like humans: alone, we are pretty stupid and can only solve simple tasks. As soon as the problem becomes more complex, more complex…

    martin
    Martin Szugat 20 November, 2025
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    Devil in the Details

    Low-Flying

    The devil is in the details. These details/devils often cause strategies or solutions to fail. What looks good on the surface only reveals the ugly…

    martin
    Martin Szugat 19 November, 2025
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    Is AI a “Normal Technology”?

    This week’s good read is in fact a great read—from a thought leader whom I have followed for many years: Tim O’Reilly. He is asking…

    martin
    Martin Szugat 18 November, 2025
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    So you have a strategy…

    “All models are wrong, but some are useful.” —George Box

    martin
    Martin Szugat 14 November, 2025
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    Intelligence at scale: Data monetization in the age of gen AI

    Even before the breakthrough of AI, it was a bad idea to sell your data instead of monetizing the products derived from data and analytics,…

    martin
    Martin Szugat 13 November, 2025
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    AI4ME – Let AI Define Your AI Strategy

    Don’t think of AI as artificial intelligence, but augmented intelligence: AI isn’t smarter than you, but you are smarter with AI. Therefore, we developed AI4ME…

    martin
    Martin Szugat 6 November, 2025
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    Co-Intelligence: Living and Working with AI

    By now, everyone has probably seen the saying “AI Won’t Replace You. A Human Using AI Will.” on LinkedIn and other social media platforms. As…

    martin
    Martin Szugat 5 November, 2025
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    Workshop Over Workslop

    I recently had a good conversation with a head of data & AI. He had created the AI strategy for the company with ChatGPT. The…

    martin
    Martin Szugat 4 November, 2025
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    Stop Chasing “Efficiency AI.” The Real Value Is in “Opportunity AI.”

    We couldn’t agree more: “Companies pursuing incremental productivity gains risk being displaced by AI-native competitors building entirely new business models.” In our training courses and…

    martin
    Martin Szugat 3 November, 2025
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    Team Topologies

    Team Topologies: Organizing Business and Technology Teams for Fast Flow

    Over the years, my focus has shifted from Data/AI (Architecture) Design to (Data/AI) Organization Design. The reason: even the best technology is worthless if people…

    martin
    Martin Szugat 30 October, 2025
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    Monetizing Proprietary Data in the AI Boom

    This week good read is a long read and it’s worth it! Especially if you think your company data is worth something. What makes data…

    martin
    Martin Szugat 28 October, 2025
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    How to Measure Anything

    “We can’t measure that.” – You probably know the excuse. In times of Gen AI hype, it’s more popular than ever: “Productivity growth thanks to…

    martin
    Martin Szugat 23 October, 2025
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