AI in Marketing Conference in Athen
I was genuinely surprised: an invitation to Athens for the AI in Marketing Conference. And immediately excited! That’s why I sent back two suggestions for two sessions right away. However, I don’t do PowerPoint Ping Pong: no presentation, but interaction. And lo and behold: I’m on the program twice, on both days:
1. Day: Playing AI to Win the Marketing
Let’s play together: a collaborative card game in which we develop an AI strategy for your company. The goal: to achieve the highest possible ROI for AI! To achieve this, we need to work together to ideate the right AI use cases for marketing and apply them for the right purposes. In this game, you will learn why an AI strategy is crucial for the successful application of AI and what makes a winning AI strategy.
2. Day: Design a Lean Data & AI Marketing Strategy
In the strategy game “Playing AI to Win the Marketing” on Day 1, you learned why an AI strategy is important for your business and what makes a successful AI marketing strategy. In this masterclass, you will learn in ONE HOUR how to develop an AI strategy in ONE DAY that will lead you to data-driven, AI-powered marketing in ONE YEAR. To enable you to implement this directly for yourself, you will receive a free Miro template and we will practice using it together in Miro on a practical example. So, bring your notebook! (You don’t need a Miro account.)
Over the next few weeks, I will be developing specially adapted versions of the two Miroverse templates Playing AI to Win the Business and Lean Data & AI Strategy Workshop for the two sessions. Follow me on the Data & AI Business Design Community if you want to know when they go online on Miroverse.
Or even better: follow me to Athens!
Responses