Customer Touchpoints Canvas

It is one of our oldest and most popular canvases from the Data & AI Business Design Kit: the Customer Touchpoint Canvas. It is based on the so-called 🏴‍☠️ Pirate Model. Do you know why it is called the “Pirate Model”?

The canvas depicts the five phases of a customer journey:

🪝 Acquisition
⚡ Activation
💸 Revenue
➰ Retention
📢 Referral

Now take the first five letters and you get a pirate yell: AARRR!

The Customer Touchpoint Canvas is also so popular because it can be used for so many things:

✔️ Analytics & AI Use Case Ideation for Data-Driven Marketing
✔️ Customer Journey Analysis for Marketing & Sales
✔️ Customer Journey Design for Marketing & Sales
✔️ Goal Setting with KPI Driver Trees and OKRs

Perhaps you can think of other uses, or have you already used the canvas yourself for others in other situations? Write your thoughts in the comments. 👇

The canvas has been available for download on our website as a PNG or PDF file for a long time. Now it is also available as a Miro template in Miroverse:

👉 https://miro.com/miroverse/customer-touchpoints-canvas/

The template provides not only the Customer Touchpoint canvas, but also:

✅ Clear descriptions of the individual boxes
✅ Detailed step-by-step workshop tutorial
✅ Visual explanations with further information
✅ Practical example from the Sad HiPPO Company

Let us know if you have any questions or feedback, and feel free to give us a ♥️ on Miroverse. Thank you! 🙏